Our Purpose & Goals

Project Jonah About Us Our Purpose and Goals 2

At Project Jonah we look beyond the conservation of a species to the welfare of individual marine mammals. We believe these animals have a right to live free from suffering, and that as humans we should extend our circle of compassion to them.

Marine mammals face many threats. These include being caught in fishing nets, ingesting single-use plastics and the effects of climate change on the marine environment. Whilst many of these problems need long-term solutions, we’re here for the long run and are dedicated to being part of the solutions.

Our core work is;

Rescue - We deliver essential first aid to stranded or injured marine mammals, via our nationwide network of trained and passionate marine mammal medics. We have pioneered ways of rescuing whales and have shared this technology and expertise globally. At Project Jonah we constantly strive to advance marine mammal stranding response and rescue science. 

Action - We believe in positive change through action. We inspire, motivate and empower New Zealanders to contribute and take part in making a tangible difference to the lives of marine mammals.

Protection - We act as a watchdog and encourage key decision makers, whether governments or industry, to do the right thing. By raising public awareness, we can fight for stronger legislation that will protect these animals and the oceans they call home. 

Through our work we aim to:
  • Stop the deliberate harassment, taking and killing of marine mammals for commercial, sport, military or ‘scientific’ purposes
  • Stop the capture, use, confinement, exhibition or performance of marine mammals for commercial gain and / or human entertainment;
  • Promote protection of marine environments to reduce the unnecessary suffering or death of marine mammals from human activities

Click here to find out more about our policies and beliefs.
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